10 ideas to market your online store page

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Legend says slow and steady wins, and this is similar to similar to E-commerce. Increasing sales requires patience and different marketing tactics. Aggressive marketing may annoy customers. Effective marketing includes consistently addressing audiences to increase sales. Any retailer can market themselves. These 10 marketing methods are affordable for any size business to gain exposure to their online store. These approaches assist retailers in creating relationships with returning customers and attracting new ones.

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1. Influencer marketing

Influencer marketing boosts e-commerce sales online. Reach new audiences, develop brand awareness, and work with sales-generating creators. Influencers act as brand ambassadors online. They market your items for free, cash, or discounts.

67% of brands use Instagram. Others include:

  • TikTok
  • YouTube
  • Snapchat
  • Facebook
  • Twitch

2. Social media marketing strategy

Social media platforms like YouTube, Facebook, and Instagram are best ways to show your existence.

Ecommerce entrepreneurs should use TikTok for business. TikTok has over 1 billion monthly active users, and 173 million first-time app installs in the last quarter of 2021. Businesses on TikTok publish authentic content. Raw and real videos earn more views and engagement than Instagram's polished videos.

TikTok is special for establishing audience ties. TikTok's advantages include:

  • TikTok promotes undiscovered creators.
  • TikTok's UI keeps users in the app longer than Facebook or Instagram.
  • TikTok's discovery engine makes videos viral, regardless of followers.
  • TikTok producers' videos sell. 51% of TikTokers buy brands they see in the app, according to Adweek.

YouTube marketing tips 

  • Create compelling titles
  • Visibility-optimize your videos
  • Know your audience
  • YouTube community engagement
  • Make thumbnails
  • YouTube cross-promotion

Some Facebook marketing tips are:

  • Profile page optimization.
  • Schedule content.
  • Intently post.
  • Follow rivals.
  • Create a Facebook group.
  • Name your group strategically.
  • Add Facebook Stories.
  • Avoid vanity metrics.

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4. Invest in SEO

Online store SEO is eCommerce SEO. Your product pages should rank in the top 10 on Yahoo, Google, and Bing. This increases organic (free) website traffic. Backlinko found that the #1 organic result gets 10 times more clicks than the #10 result.

  • Keyword research and adding keywords in URLs, descriptions, and blog articles are SEO investments.
  • Creating a user-friendly website structure
  • Backlinks from other sites

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5. Live chat with online consumers

Email isn't the only tool to engage site visitors and consumers. Live chat can be used to engage site visitors. Many live chat platforms let you target browsers on certain pages after they've been on your site for a given time or after coming through an email newsletter. Live chat lets you have direct dialogues with clients to answer them as they shop.

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6. Think local

Local eCommerce marketing can boost online sales for online shops. How to define local:

  • Run a promotion where you have many consumers. Consider buying patterns, local events, and seasons to time a promotion.
  • If you have warehouses, offer free, reduced, or expedited shipment to nearby clients. This will make operations easier and help you promote sales cost-effectively.

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7. Build your email list

Collect email addresses from customers, prospects, event attendees, etc. When you debut, you can email everyone about your online business. Consider offering a promotion to your email list or a referral discount to encourage people to share your site.

Email is one of the most successful e-commerce marketing strategies, so keep gathering email addresses. Include promotions, fresh content, product releases, and other news in regular email cadences. And do not forget to warm up your email domain using Pribox since warming up is one of the essential steps toward successful email marketing.

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8. Referrals

Business owners can get high traffic to their online store by referrals. Some of tips for referral marketing are:

  • Always Be Thinking of Your Customers (ABTC).
  • Facilitate referrals.
  • Give Referral bonuses.
  • Connect Influencers.
  • Referrals are Testimonials.

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9. Google Ads

Using Google Ads for SEM lets you bid on keywords to appear first in SERPs. SEO aims for the "top spot," but Google Ads will still appear first. Search engine marketing can drive fresh traffic to your website without any design. You can alter campaign strategies based on real-time outcomes.

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10. Offer coupon discounts

Coupon discounts are bet ways to engage more customers. Try these tips to get more traffic:

  • Use one-time coupon codes.
  • Personalize coupons.
  • Build sense urgency.
  • Apply gamification technique
  • Engage customers and influencers.
  • Unique promotions boost the impact of coupons.

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It can be hard to sell online for the first time or upgrade your online presence to become a critical retail channel, but it's more than achievable if you take it one step at a time. Maintain consistency and patience, and avoid becoming overwhelmed by taking on too much at once. Choose a few marketing strategies from this list that you believe will yield the best results for your online store. Then, when you begin to see results, tweak and adapt.

Here is a template for marketing calendars in 2022 to get started.