Are you a creative person who loves making beautiful home decor items? Do you dream of turning your passion into a successful business? You may have heard of Etsy, the online marketplace that specializes in handmade and vintage items. Did you know that home decor is one of the top categories on the platform? In fact, in 2020, there was a 141% increase in searches for wall art, a 106% increase in searches for wreaths, and a 64% increase in searches for candle holders. The home decor market is expected to reach $838.6 billion by 2027, according to a report by Statista, making it a lucrative industry for small businesses. If you're a creative person who loves making beautiful home decor items, Etsy is the perfect place to turn your passion into a profitable business. In this article, we'll share some tips on how to sell your home decor items on Etsy like a pro, with examples of successful businesses in the industry.
In fact, there was a 58% increase in searches for personalized signs and a 43% increase in searches for wall art in 2020. This trend towards personalized and customizable decor items is likely driven by the increased time people are spending at home due to the COVID-19 pandemic. Additionally, there was a 34% increase in searches for planters, indicating a growing interest in indoor gardening and greenery. Successful Etsy sellers in the home decor category often offer unique and customized items that stand out from mass-produced decor. For example, Wildflower Home Co. offers personalized farmhouse signs and has over 36,000 sales on the platform, while TwoSistersDecorCo has over 30,000 sales selling personalized throw pillows. These statistics show that there is a demand for personalized and unique home decor items on Etsy, and sellers who tap into this trend can build successful businesses on the platform.
But with so many other sellers on the platform, how can you make your products stand out? Here are some tips to help you sell your home decor items on Etsy like a pro:
- Choose your niche
The home decor category on Etsy is a crowded one, so it's essential to find your niche. Consider the type of home decor items you enjoy making the most and focus on those. You could specialize in rustic farmhouse decor, modern minimalist pieces, or even niche items like boho macrame wall hangings.
According to a report by Statista, the home decor market is expected to reach $838.6 billion by 2027. This indicates that the industry is growing, and there is room for small businesses to tap into the market.
- Take great product photos
Etsy is a visual platform, so having high-quality product photos is essential. Make sure your photos are well-lit, in focus, and showcase your item from multiple angles. You can also include lifestyle shots to give potential buyers a better idea of how your product can be used in their home.
- Write engaging product descriptions
Your product description should be detailed and engaging, highlighting the unique features and benefits of your item. Use descriptive language and keywords to make your item more discoverable in search results. According to Etsy's own data, listings with longer titles and descriptions tend to rank better in search results.
- Offer customization options
Personalization is a popular trend in the home decor industry, and offering customization options can help your products stand out. Whether it's adding a monogram or custom color options, giving customers the ability to personalize your item can increase its perceived value and appeal.
- Provide excellent customer service
Excellent customer service is crucial to building a successful Etsy business. Respond to customer inquiries promptly, ship your products quickly and securely, and consider including a thank you note or small gift with each order.
According to Etsy's 2021 trend report, home decor is one of the top categories on the platform. In 2020, the platform saw a 141% increase in searches for wall art, a 106% increase in searches for wreaths, and a 64% increase in searches for candle holders. These statistics indicate that home decor items are in high demand on Etsy, and there is a lot of opportunity for sellers in this category.
Selling home decor items on Etsy can be a fun and profitable business if you follow these tips: choose your niche, take great product photos, write engaging product descriptions, offer customization options, and provide excellent customer service. By doing so, you can stand out in a crowded marketplace and connect with customers from around the world. To get started, consider using tools like Canva to create eye-catching product images and Tailwind to promote your items on social media. You can also join Etsy seller communities and forums to network with other sellers and learn from their experiences. With dedication and hard work, you can turn your passion for creating beautiful home decor items into a thriving business on Etsy.